Do residents' WeChat groups improve community trust and community attachment?

Firstly, we found that the use of residents’ WeChat groups of residents can enhance their community trust and community attachment.

Do WeChat groups promote pro-community behavior?

In addition to direct effects, the use of residents’ WeChat groups may also indirectly promote pro-community behavior by activating residents’ community trust and community attachment. Trust serves as the intrinsic lubricant for community development and residents’ pro-sociality.

How has WeChat changed the community?

The storytelling aspect of the resident’s WeChat group has changed the isolated neighborhood relationship, closed the emotional distance between residents, strengthened the community’s group identity, and further increased the residents’ neighborhood trust.

What role does WeChat play in community development?

At the same time, community managers should also fully recognize the important transformative roles that community trust and community belonging play between the use of WeChat groups by residents and the formation of pro-community behavior.

How do residents get help on WeChat?

Residents seek help through residents’ WeChat groups, group purchase daily necessities, and receive positive responses and help from others. Moreover, these helpful, kind, and loving behaviors are forwarded and shared through homeowner WeChat groups. These examples of information and story sharing are mapped onto group members’ brains.

Why should community managers participate in WeChat group?

Firstly, community managers can actively participate in the residents’ WeChat group to ensure the dissemination of positive community information and enhance residents’ awareness of risk community, community trust and sense of belonging, to cultivate community resilience.