How do Chinese government agencies use WeChat to deliver public services?

To read the full-text of this research, you can request a copy directly from the authors. WeChat official accounts have been increasingly adopted by Chinese government agencies to deliver public services, in response to the “Internet + Public Service” reformation.

Are government WeChat Official accounts growing?

The growth of Chinese government WeChat official accounts, including the TMB account (the subject of this study), is still in its preliminary phase. The TMB account, which was designed to be a general platform for all traffic-related services, has turned out to be a lookup tool.

Are WeChat Official accounts scientific?

Finally, the empirical study of the 12 official accounts of State Grid is made. The evaluation index system of WeChat official account includes 4 first level indicators and 15 two level indicators. This study proposes that the index system and data processing method are scientific.

Can WeChat bring benefits to the government?

This study is one of the first focusing on WeChat official accounts. The in-depth systematic investigation of a typical case, the TMB official account, generated fresh understanding of the benefits and opportunities this special type of social media can bring to the government.

Do government WeChat accounts work on mobile devices?

Government WeChat official accounts support convenient access to public services anywhere anytime in the same way as government mobile applications do. However, the latter need to be downloaded and installed to mobile devices (Eom & Kim, 2014).

How to evaluate the operation of WeChat public number?

The official account can be used to evaluate the operation of WeChat public number from different angles. of headlines. The attention reflects the public number's attention through the fans' situation. The diligence reflects the effort the enterprise's official account through the quantity of articles published.